Privacy Policy

This privacy policy covers Digital Arteries. Please read this statement carefully before using or proceeding. Your use of Digital Arteries indicates you have read and understood this privacy policy and indicates your agreement to abide by the Terms of Use
in effect.

  1. Information Collection – Digital Arteries is the sole owner
    of the information collected on the site. Digital Arteries may collect information
    from our users at several different points on the site.
  2. Comments– In order to enhance their use of the site,
    users can choose to leave comments on particular articles of interest. Commenters
    may register anonymously.Please refer to our Terms
    of Use
    for more information.
  3. b. Mailing Lists & Service Emails – Digital Arteries may
    launch a mailing list  in order to provide subscribers with relevant information – breaking news, or weekly or daily
    round-ups, for example. In order to sign up to receive regular emails from
    a site’s mailing list, users must submit information including a valid email
    address and demographic information such as location and interests. This information
    will be used in aggregate form only in order to assess general user interest
    in various internal and third party products and services, and your personal
    and contact information will not be passed to any other organization. Users
    who choose to sign up for a mailing list will receive regular emails from
    the site. Digital Arteries may from time to time track user
    email usage in a continued effort to improve our services. Most of the time,
    these will be content from the site in question, but we may occasionally send
    out an email from a third party sponsor. This will be infrequent, and does
    not represent an endorsement by Digital Arteries of any products advertised therein.
    It will clearly be marked as advertising. Since editorial independence is
    critical to us, you can be sure that we will never send out a sponsored email
    in the guise of a glowing product review. If you do not wish to receive emails
    from third party advertisers, please do not sign up for the mailing list.
  4. c. Comment Service and Cookies– In order to further enhance
    the user experience, Digital Arteries runs a comment service on some or all of
    the site where users can discuss common topics of interest. Users have
    the option of signing up for this service, and to do so must submit information
    including a valid email address. Digital Arteries  uses this information to screen
    out users who leave comments prohibited by our Terms
    of Use and to pick out topics of interest to commenters. Digital Arteries
    will not pass this information to any other organization except in aggregate
    form. The Comment Service may use cookies. A cookie is a piece of data stored
    on the user’s computer tied to information about the user. We may use both
    session ID cookies and persistent cookies. For the session ID cookie, once
    users close the browser, the cookie simply terminates. A persistent cookie
    is a small text file stored on the user’s hard drive for an extended period
    of time. Persistent cookies can be removed by following the user’s Internet
    browser help file directions. By setting a cookie on our site, users will
    not have to log in a password more than once, thereby saving time while on
    the site’s comment service. We store a cookie on each user’s machine that
    contains a username and encrypted password. You can configure your browser
    to accept all cookies, reject all cookies, or notify you when a cookie is
    set. If you reject all cookies, you will not be able to use Digital Arteries products
    or services that require you to “sign in,” and you may not be able to take
    full advantage of all offerings. However, not all Digital Arteries  services require
    that you accept cookies.
  5. d. Links– The Digital Arteries Site contains links to other sites. Please
    be aware that Digital Arteries  is not responsible for the privacy practices of
    such other sites. We encourage our users to be aware when they leave our site
    and to read the privacy statements of each and every Web site that collects
    personally identifiable information. This Privacy Policy applies solely to
    information collected by Digital Arteries .
  6. e. Log Files– Like most standard Web site servers we use
    log files. This includes internet protocol (IP) addresses, browser type, internet
    service provider (ISP), referring/exit pages, platform type, date/time stamp,
    and number of clicks to analyze trends, administer the site, track user’s
    movement in the aggregate, and gather broad demographic information for aggregate
    use. IP addresses, etc. are not linked to personally identifiable information.
    We may use a tracking utility that uses log files to analyze user movement.
  1. Advertising
  1. a. First Party Ad Serving– The ads appearing on this website
    are delivered to you by Google’s DoubleClick, our web advertising vendor.
    Digital Arteries  uses only first party data about your visits to this site to
    serve ads to you. First party data only includes information collected during
    your current search or visit to our websites. First party data that we collect
    is not shared with any other third parties and is only used for proprietary
    ad delivery, ad reporting, and contextual advertising. As such, Digital Arteries
    is not a participant in online behavioral advertising as defined by the Digital
    Advertising Alliance and FTC.
  2. b. Third Party Advertising and Cookies– Some of our third
    party advertising partners may distribute cookies to users in advertisements
    that are provided to us. Digital Arteries  has no access to or control over these
    cookies once we have received the advertisements from third parties. These
    advertisers may be engaging in online behavioral advertising as defined by
    the Digital Advertising Alliance and FTC.
  3. c. Opt-out– As part of our commitment to transparency and
    your privacy, we provide the following links to opt-out of cookies provided
    by both our first party ad server and many third party advertising partners
    who may be engaging in online behavioral advertising:

    1. i. First Party Opt-out– Please visit this link to opt-out
      of cookies from our first party ad serving vendor, Google:
    2. ii. Third Party and Online Behavioral Advertising Opt-out
      Please visit this link to opt-out of cookies from over 50+ major third
      party behavioral advertising providers:
  1. Business Transitions– In the event Digital Arteries  goes through
    a business transition, such as a merger, acquisition by another company, or
    sale of a portion of its assets, users’ personal information will, in most instances,
    be part of the assets transferred.
  2. Legal Disclaimer– Though we make every effort to preserve
    user privacy, Digital Arteries may need to disclose personal information when required
    by law wherein we have a good-faith belief that such action is necessary to
    comply with a current judicial proceeding, a court order or legal process served
    on any of the site.
  3. Information Security– Digital Arteries has technical, administrative
    and physical safeguards in place to help protect against unauthorized access
    to, use or disclosure of user information we maintain. Under our security practices
    and policies, access to personally identifiable information is authorized only
    for those who have a business need for such access, and sensitive records are
    to be retained only as long as necessary for business or legal needs and destroyed
    before disposal. Although we work hard to protect personal information that
    we collect and store, no program is one hundred percent secure and we cannot
    guarantee that our safeguards will prevent every unauthorized attempt to access,
    use or disclose personal information. If you become aware of a security issue,
    please email us through the contact form. We will work with you to
    address any problems.
  4. Notification of Changes– Whenever Digital Arteries  changes
    its privacy policy, we will post those changes to this Privacy Policy page,
    and other places we deem appropriate so our users are always aware of what information
    we collect, how we use it, and under what circumstances, if any, we disclose
  5. Contact Information– If you have any questions or suggestions
    regarding our privacy policy, please contact the editor of Digital Arteries through the contact form.
  6. Effective Date– This Privacy Policy is effective March
    16, 2013.


Digital Arteries