Internet Ad Revenues Surge, Tw...

Apr 27, 2017 by

Internet Ad Revenues Surge, Two Companies Get the Spoils

by Wolf Richter • Apr 26, 2017 The big shift to mobile advertising. It’s not all careening downhill, at least not for everyone – or...

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Estimates for Snap’s ad ...

Mar 14, 2017 by

Estimates for Snap’s ad revenue have been cut, and shares just hit a post-debut low

Snapchat maker Snap Inc. is still expected to exponentially grow its ad revenue in 2017, but not quite as much as originally...

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Agencies embracing native adve...

Feb 1, 2017 by

Agencies embracing native advertising

By Michael Goldberg Everyone’s talking native.  But when it comes to executing, agencies are typically the decision makers when it...

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Nearly 25% of ‘people...

Dec 9, 2014 by

Nearly 25% of ‘people’ viewing online video ads are robots

Robot fraudsters account for nearly a quarter of “people” watching online video ads and more than one in 10 display ads, according to...

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Programmatic buying, Isaac Asi...

Mar 23, 2013 by

Programmatic buying, Isaac Asimov, and predicting human behavior

Whenever we discuss predictive analytics, upon which the success of programmatic ad buying is based, I think of Isaac Asimov and his...

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