Majority of smartphone users integrating devices into every aspect of daily lives

As mobile technology continues to evolve, says the report, a majority of smartphone users are fully integrating their devices into every aspect of their daily lives. According to the survey 52.9% say they utilize all of the functions of their smartphones, 30.4% say they use the basic functions of their smartphones and 16.7% only use their smartphones for calling, texting and emailing

With all the unique features of smartphones, texting, Internet, and email are the top functions smartphone users say they cannot live without. Calling features, GPS, and Facebook are also necessities to some.

With new technology, however, comes new concerns, and the top privacy issue among smartphone users is location tracking, followed closely by unauthorized access to personal information:

Despite these concerns, 55.9% of smartphone users say they prefer using their smartphone to access the Internet over using a computer (35.3% prefer to use a computer while 8.8% aren’t sure).

The vast majority of smartphone users say they use their smartphone to browse for products or services. Three quarters use their smartphone to locate stores or look for store hours. Reading reviews and researching specific products are also top smartphone activities, and half say they have made a purchase via their smartphone device:

Gary Drenik, President & CEO, Prosper Business Development, concludes that “… consumers are integrating mobile devices into all aspects of their daily lives… are more engaged with online content… are more influenced by digital advertising.”

For additional information and access to the PDF chart file, please visit here.