eBay Had Some Really Scary Thi...

Oct 17, 2013 by

Yesterday, on eBay’s earnings conference call, CFO Bob Swan had some worrying  things to say about the outlook for U.S....

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Marketers, people are cynical,...

Feb 18, 2011 by

The chorus of marketing voices has become cacophonous to the point where advertisers and their customers have tuned it out as so much...

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Online Video Advertising Takes...

Nov 19, 2010 by

 According to the results of its inaugural survey of leading U.S.-based online publishers by BrightRoll, video advertising is...

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Women and the web. The ads the...

Jul 9, 2010 by

According to the newly released “What Women Want From the Web Report,” Summer 2010, by Unicast, 95% of women plan to go...

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FTC’s New Endorsement Guidelin...

Oct 22, 2009 by

SUMMARY: The FTC’s new Guides on testimonials and endorsements, which take effect on Dec. 1, are a hotly debated topic. Cut through...

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