- Information Collection – Digital Arteries is the sole owner
of the information collected on the site. Digital Arteries may collect information
from our users at several different points on the site.
- Comments– In order to enhance their use of the site,
users can choose to leave comments on particular articles of interest. Commenters
may register anonymously.Please refer to our Terms
of Use for more information.
- b. Mailing Lists & Service Emails – Digital Arteries may
launch a mailing list in order to provide subscribers with relevant information – breaking news, or weekly or daily
round-ups, for example. In order to sign up to receive regular emails from
a site’s mailing list, users must submit information including a valid email
address and demographic information such as location and interests. This information
will be used in aggregate form only in order to assess general user interest
in various internal and third party products and services, and your personal
and contact information will not be passed to any other organization. Users
who choose to sign up for a mailing list will receive regular emails from
the site. Digital Arteries may from time to time track user
email usage in a continued effort to improve our services. Most of the time,
these will be content from the site in question, but we may occasionally send
out an email from a third party sponsor. This will be infrequent, and does
not represent an endorsement by Digital Arteries of any products advertised therein.
It will clearly be marked as advertising. Since editorial independence is
critical to us, you can be sure that we will never send out a sponsored email
in the guise of a glowing product review. If you do not wish to receive emails
from third party advertisers, please do not sign up for the mailing list.
- c. Comment Service and Cookies– In order to further enhance
the user experience, Digital Arteries runs a comment service on some or all of
the site where users can discuss common topics of interest. Users have
the option of signing up for this service, and to do so must submit information
including a valid email address. Digital Arteries uses this information to screen
out users who leave comments prohibited by our Terms
of Use and to pick out topics of interest to commenters. Digital Arteries
will not pass this information to any other organization except in aggregate
on the user’s computer tied to information about the user. We may use both
session ID cookies and persistent cookies. For the session ID cookie, once
users close the browser, the cookie simply terminates. A persistent cookie
is a small text file stored on the user’s hard drive for an extended period
of time. Persistent cookies can be removed by following the user’s Internet
browser help file directions. By setting a cookie on our site, users will
not have to log in a password more than once, thereby saving time while on
the site’s comment service. We store a cookie on each user’s machine that
contains a username and encrypted password. You can configure your browser
to accept all cookies, reject all cookies, or notify you when a cookie is
set. If you reject all cookies, you will not be able to use Digital Arteries products
or services that require you to “sign in,” and you may not be able to take
full advantage of all offerings. However, not all Digital Arteries services require
that you accept cookies.
- d. Links– The Digital Arteries Site contains links to other sites. Please
be aware that Digital Arteries is not responsible for the privacy practices of
such other sites. We encourage our users to be aware when they leave our site
and to read the privacy statements of each and every Web site that collects
information collected by Digital Arteries .
- e. Log Files– Like most standard Web site servers we use
log files. This includes internet protocol (IP) addresses, browser type, internet
service provider (ISP), referring/exit pages, platform type, date/time stamp,
and number of clicks to analyze trends, administer the site, track user’s
movement in the aggregate, and gather broad demographic information for aggregate
use. IP addresses, etc. are not linked to personally identifiable information.
We may use a tracking utility that uses log files to analyze user movement.
- a. First Party Ad Serving– The ads appearing on this website
are delivered to you by Google’s DoubleClick, our web advertising vendor.
Digital Arteries uses only first party data about your visits to this site to
serve ads to you. First party data only includes information collected during
your current search or visit to our websites. First party data that we collect
is not shared with any other third parties and is only used for proprietary
ad delivery, ad reporting, and contextual advertising. As such, Digital Arteries
is not a participant in online behavioral advertising as defined by the Digital
Advertising Alliance and FTC.
- b. Third Party Advertising and Cookies– Some of our third
party advertising partners may distribute cookies to users in advertisements
that are provided to us. Digital Arteries has no access to or control over these
cookies once we have received the advertisements from third parties. These
advertisers may be engaging in online behavioral advertising as defined by
the Digital Advertising Alliance and FTC.
- c. Opt-out– As part of our commitment to transparency and
your privacy, we provide the following links to opt-out of cookies provided
by both our first party ad server and many third party advertising partners
who may be engaging in online behavioral advertising:
- i. First Party Opt-out– Please visit this link to opt-out
of cookies from our first party ad serving vendor, Google: http://www.google.com/privacy/ads/
- ii. Third Party and Online Behavioral Advertising Opt-out–
Please visit this link to opt-out of cookies from over 50+ major third
party behavioral advertising providers: http://www.aboutads.info/choices/
- i. First Party Opt-out– Please visit this link to opt-out
- Business Transitions– In the event Digital Arteries goes through
a business transition, such as a merger, acquisition by another company, or
sale of a portion of its assets, users’ personal information will, in most instances,
be part of the assets transferred.
- Legal Disclaimer– Though we make every effort to preserve
user privacy, Digital Arteries may need to disclose personal information when required
by law wherein we have a good-faith belief that such action is necessary to
comply with a current judicial proceeding, a court order or legal process served
on any of the site.
- Information Security– Digital Arteries has technical, administrative
and physical safeguards in place to help protect against unauthorized access
to, use or disclosure of user information we maintain. Under our security practices
and policies, access to personally identifiable information is authorized only
for those who have a business need for such access, and sensitive records are
to be retained only as long as necessary for business or legal needs and destroyed
before disposal. Although we work hard to protect personal information that
we collect and store, no program is one hundred percent secure and we cannot
guarantee that our safeguards will prevent every unauthorized attempt to access,
use or disclose personal information. If you become aware of a security issue,
please email us through the contact form. We will work with you to
address any problems.
- Notification of Changes– Whenever Digital Arteries changes
and other places we deem appropriate so our users are always aware of what information
we collect, how we use it, and under what circumstances, if any, we disclose
- Contact Information– If you have any questions or suggestions